Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of Relaxation drinks and energy products, announced today that the company will partner with two NASCAR teams for the approaching 2014 NASCAR season openers this weekend.
Promoting its vastly popular KOMA Unwind relaxation drink, BeBevCo has partnered with Jennifer Jo Cobb and Carl Long to serve as an associate marketing partner on both entries for the NASCAR Camping World Truck Series (NCWTS) and NASCAR Nationwide Series (NNS) races respectively.
Cobb is a long-time member of Team KOMA Unwind, and will compete in Friday’s NextEra Energy Resources 250 at Daytona (Fla.) International Speedway in her No. 10 Chevrolet Silverado. Long will compete in the DRIVE4COPD 300 behind the wheel of his No. 13 Toyota Camry on Saturday afternoon from the “World Center of Racing.” Both events will be televised nationally airing on Fox Sports 1 (Cobb) and ESPN (Long).
Long’s entry will carry a special message aboard his racecar. Plastered on the back will be the signage “Thanks Team Oprah.” On Monday, KOMA Unwind relaxation drink was featured in the March edition of O, The Oprah Magazine, which carried a feature on “relaxation drinks.”
“We’re proud to carry our tradition by having our KOMA Unwind logos fly during speedweeks,” said BeBevCo CEO Brian Weber. “We are so glad to get this done last minute with Carl (Long). By partnering with him, it gives us a huge platform to show our thanks to Oprah and her staff at The Oprah Magazine for bringing light to a growing category. We wish both Jennifer and Carl the best in their races.”
On Tuesday night, Luke Fleming, another member of Team KOMA Unwind finished third in the Battle of the Beach held on the backstretch of the 2.5-mile superspeedway in the NASCAR Whelen Modified Tour.