The search for the namesake of the 2014 Brickyard 400 has officially launched.

Crown Royal, with the help of Phoenix charity Packages From Home, kicked off the brand’s “Your Hero’s Name Here” program which honors a deserving American hero by re-naming the July NASCAR race at Indianapolis Motor Speedway in his or her honor.

This weekend in Phoenix, Packages From Home and Crown Royal treated a group of 20 local heroes from Luke Air Force Base to a VIP experience at this weekend’s NASCAR race. Two individuals were also recognized as the inaugural program nominees and will have an opportunity to have the Brickyard 400 names in their honor.

Consumers 21+ can visit CrownRoyalHeroes.com to nominate their own heroes, for a chance to win naming rights to the race. Nominations will be accepted through April 13th, with finalists being announced at the end of April.