In their hit record, “Dumas Walker,” the Kentucky Headhunters sang of their favorite soda, Ski. Now Justin Jennings and the MB Motorsports crew will get to enjoy the “ultimate ahh factor” that Ski Soda’s uniquely refreshing punch of caffeine and real fruit for the taste that is “Real Lemon, Real Orange, Real Good.”
Based in Breese, IL, Excel Bottling Company is proud to partner with MB Motorsports as an Associate Sponsor for the 2014 NASCAR Camping World Truck Season. “Excel has a long and storied history in our part of the world, back around St. Louis. It’s great that MB Motorsports can work with local companies who understand you can harness the marketing power of NASCAR, but do so with a hometown team,” says team owner Mike Mittler.
Ski Soda is distributed in Alabama, Alaska, California, Georgia, Indiana, Illinois, Kentucky, Missouri, North Carolina, Ohio, Tennessee, Virginia, and West Virginia.
Edward "Lefty" J. Meier and Catherine Meier founded Excel Bottling Company in the summer of 1936. Lefty had used the reward money that he obtained from catching a bank robber to purchase a used bottling machine. The family run company continues today, operated by the Meier’s sons and grandchildren. Excel Bottling Company produces flavored soda using cane sugar, returnable bottles, and vintage bottling equipment. Ski was added in 1961 and accounts for the majority of soda produced.
“Excel is one of a few remaining "mom & pop" bottlers left in the nation,” notes driver Justin Jennings, “which makes them a perfect match for our little team.”
The partnership kicks off Friday, February 21st, when Justin Jennings will pilot the #63 Mittler Brothers Machine Tool / Ski Soda / Eagle Rock Camp Chevy Silverado on the high banks of the famed Daytona International Speedway in the NextEra Energy 250.
MB Motorsports will once again be supporting Eagle Rock Camp, a faith-based, holistic sports camp that reconnects military families in a traditional camp environment that is therapeutic, builds a healthy spirit and strong family bonds. For more information on Eagle Rock Camp, please visit www.eaglerockcamp.org.
MB Motorsports PR